Market Intelligence
Keep Track of Your Competitors While Improving Your Business
Traditionally, market intelligence (MI) services use information to build a picture of your company's existing market, customers, competitors, problems, and potential for new products and services – ideally answering concrete questions & helping you to set goals.
At Bournemouth Research & Marketing we take market intelligence even further. Our holistic approach to business intelligence & market research includes not only data gathering, but analysis and analytics that can help you improve your business model and projections – allowing you to adapt to an increasingly competitive, dynamic global business environment.
At Bournemouth Research & Marketing we take market intelligence even further. Our holistic approach to business intelligence & market research includes not only data gathering, but analysis and analytics that can help you improve your business model and projections – allowing you to adapt to an increasingly competitive, dynamic global business environment.
Understanding Your Competition
Your company’s products & services don’t exist in a vacuum – today’s globalized marketplace means businesses must compete against an ever-widening spectrum of rivals, regardless of industry or geographic location.
As many challenges as this presents, savvy business leaders can also recognize that with increased, global competition comes the opportunity for access into more markets – new opportunities just waiting to be realized.
Bournemouth uses strictly ethical and legal methods to obtain an in-depth understanding of your global competitors. Our world-class analytical process not only provides the standard information expected from quality competitor-intelligence service, but additionally reveals to you un-exploited opportunities & weak areas under-served by your competitors, giving your business the vital edge you need to stay relevant.
As many challenges as this presents, savvy business leaders can also recognize that with increased, global competition comes the opportunity for access into more markets – new opportunities just waiting to be realized.
Bournemouth uses strictly ethical and legal methods to obtain an in-depth understanding of your global competitors. Our world-class analytical process not only provides the standard information expected from quality competitor-intelligence service, but additionally reveals to you un-exploited opportunities & weak areas under-served by your competitors, giving your business the vital edge you need to stay relevant.
Insights into Your Consumers / Target Audience
No matter how loyal a consumer has been, they are always being monitored and attacked by the competition. Understanding when & where they are dissatisfied and the reasons behind it can prevent loss of customers and supporters. Likewise, such knowledge can also help you to exploit gaps in the marketplace or rivals to deliver messages or goods & services to a hungry audience.
We help our clients to understand the needs of the target audience and further segment the audiences for specific messaging or products & services. Our intelligence-gathering & analysis activities using technology and traditional means provide actionable insights on consumer trends in the market, with an emphasis on specific issues. Such information ultimately helps our clients to evaluate their offerings and make informed strategic decisions accordingly.
We help our clients to understand the needs of the target audience and further segment the audiences for specific messaging or products & services. Our intelligence-gathering & analysis activities using technology and traditional means provide actionable insights on consumer trends in the market, with an emphasis on specific issues. Such information ultimately helps our clients to evaluate their offerings and make informed strategic decisions accordingly.